ASDA Christmas

15th Nov 2016

Saatchi & Saatchi/ManaMedia commissioned David Loftus to shoot the inaugural Christmas campaign for their new £90m client, ASDA. The shoot which took place over a single day involved six home economists, over 20 models, countless props and racks of wardrobe… and a dog! The project ran like clockwork thanks to the specialist production teams there on set, who under David’s brilliant and experienced direction pulled off a remarkable day’s work!