8th Feb 2021
Liam was commissioned to shoot a new campaign for Fighting Failure, a charitable campaign aimed at highlighting the little understood issue of heart failure.
From the Fighting Failure website:
There are nearly 1 million people with heart failure in the UK and nearly 200,000 are diagnosed each year. These figures are similar to the combined total number of those diagnosed with the four most common cancers – breast, prostate, lung and bowel. And yet, our research based on a public awareness survey suggests there is a lack of awareness about exactly what heart failure is and how it impacts the body if left undiagnosed and untreated.
Fighting Failure is designed to help spread awareness of heart failure, to give you the knowledge to recognise the symptoms and to urge anybody who thinks they may be experiencing the symptoms to visit their healthcare professional. If you think you or someone you know is experiencing any of the symptoms described on this website, we recommend you discuss this with a healthcare professional, such as your GP. Diagnosing heart failure early means patients can begin appropriate treatment and care sooner3, offering those living with the condition a better quality of life, whilst also reducing the impact on NHS budgets and resources.