25th Jan 2021
In these difficult times, motivation becomes a difficult force to unlock. Liam has shot a short film and series of stills based on the idea of an early morning run, the very emblem of motivation.
He says…’Just keep going has become a mantra that I have been using in answer to the uncertainty in the world and especially in the creative industries that we work in. With the landscape in which we work and live changing on almost a weekly basis trying to adapt and find solutions becomes exhausting, rather than spending hours contextualising and rationalising I now try to give myself the one simple message. Just keep going.
Based around the idea of a run or training, simply getting out of the door is a win, and then the moment where you don’t think that you can continue, but, inevitably always do.’